Senior category activation manager wacam

693565

Salario confidencial CRC

San José / Otras

Publicado 3 Feb 2016

Ventas

1 Vacante

Administración de Empresas / Otras


Industria de la empresa:
Consumo masivo

Descripción general

Job Scope

Lead PB´s Activation in WACAM, being responsible for the category plan delivery through superior execution in the region, in terms of Brand strategy, Media Planning, IBP Process, P&L Accountability, Pricing Strategy, Brand Equity and innovation agenda, all of them aligned with LA and Global Teams.
Responsibilities

1. 15% Managing the co-creation and execution of the marketing plan (AC/MSF/SP) for PB´s in WACAM to deliver business results while ensuring the efficient use of the marketing budget.
2. 15% Lead IBP process together with Finances and Sales: demand planning assumptions, alignment with multi-functional teams.
3. 15% Managing WACAM P&L in partnership with LA team defining volume projections, pricing strategy and budget accountability.
4. 10% Monitoring and analyzing monthly brand performance results, and developing recommendations and appropriate action plans.
5. 15% Working with cross functional partners (Customer Marketing, Equity, Innovation, R&D, Demand Planning, CI, Finances, SARA and CS&L) to identify key business issues as well as unmeet local (WACAM) consumer needs to initiate work streams to address these opportunities.
6. 10% Working closely with agencies to ensure a clear understanding and execution of marketing plans.
7. 5% Effectively manage of marketing budget (A&C) to assure communication, sales and positioning objectives trough profitable return of investment.
8. 15% Manage and develop direct reports focusing on achieving brand targets while inspiring them and Supporting their careers development.

Requisitos para aplicar

Basic Requirements
• Graduated minimum from a Bachelor university degree.
• Full command of English and excellent written and verbal communication skills.
• Live in the country and have all the legal documentation to work with no sponsorship.
• Minimum 6 years of experience in general marketing.
• Minimum 6 years of experience in development of Brand Plans.
• Minimum 6 years of experience in Communication Campaigns
• Minimum 6 years of experience in Product Launching
• Minimum 6 years of experience in Consumer Promotions Execution
• Minimum 6 years of experience in Managing Creative and Media Agencies
• Minimum 4 years of experience in Consumer Insight understanding
• Minimum 4 years of experience in Sales forecasting and pricing strategies
• Minimum 4 years of experience in Financial Heath Management
• Minimum 2 years of experience in Project & cross functional teams Management.
• Minimum 2 years of experience in Managing and development people

Competencies required
• Business Acumen
• Decision Quality
• Planning
• Organizational agility
• Dealing with ambiguity
• Perspective
• Building effective teams
• Process management

Competencias para la vacante

Datos complementarios

693565

Director

Encargado

Bachillerato universitario

Consumo masivo / Otros

6 años de experiencia

Contrato Indefinido

693565

Elempleo VIP

Te ayudará a aumentar las posibilidades de conseguir el puesto que siempre has anhelado.

Publicidad

Anuncios de empleo similares

Ver todos los anuncios de empleo

Crear alerta de empleo

Recibir anuncios en tu correo.