Seo expert

Descripción general

The SEO Expert will be responsible for driving growth of organic search engine traffic for Experian’s web properties. The SEO expert will manage regional execution of the company’s global organic search strategy and perform key SEO functions, including on-page optimization, keyword research, search data analysis, content updates, and regular site audits.
Responsibilities
--Manage web SEO performance across multiple business units, verticals, and products.
--Collaborate with Engineering, Web Operations, Web Analytics, and the Global SEO Lead to ensure SEO best practices are followed consistently.
--Evangelize and enforce Global SEO content/site guidelines.
--Perform, or provide guidance on, on-page optimization techniques, with a strong understanding of how web page content, metadata, internal linking, user experience, and other on-page factors impact SEO performance.
---Help define content strategy by partnering with Experian’s digital marketers to ensure SEO guidelines are incorporated into the content production process.
---Perform regular detailed SEO site audits. Report and present results.
--Perform audits of content, backlinks, and other key SEO factors.
--Provide insight and recommendations on off-page optimization as needed.
--Provide SEO expertise and recommendations on an ad hoc basis, as issues arise.
--Manage keyword rank tracking and reporting.
--Conduct in-depth keyword research.
---Train new Experian digital marketers on SEO best practices and build a repository of SEO training materials.

Requisitos para aplicar

---Expert knowledge of search engine algorithms and information retrieval.
---Deep understanding of search engine ranking factors.
--Extensive experience using keyword research tools (e.g. SEM Rush, SpyFu, Keyword Planner).
---Knowledge of HTML/CSS/Javascript, with particular emphasis on how they impact SEO performance.
--Experience managing keyword rank trackers and other SEO performance reporting tools (e.g. Moz, Conductor, BrightEdge).
--Strong understanding of web analytics, preferably with proficiency in Adobe Analytics.
--Experience using site crawlers and related tools to perform site audits on large sites.
--Knowledge of CRO and UX principles and methodologies.
--The ability to communicate well with other teams within the group as well as business unit constituents.