Especialista en seo

Celebrating more than 40 years in business, develop and implement safety footwear programs for multiple industries ranging from grocery stores and restaurants to large industrial, government, and service organizations. We're dedicated to providing exceptional service and the latest technologies to keep our customers safe and comfortable on the job site. Our products include our own line of footwear and well-known brands.
We are seeking a motivated and detail-oriented Search and Display Campaign Coordinator to join our team. A successful candidate will support the Digital Media Manager with search and display campaign management and analysis across Google, Bing, and ZoomInfo. This role will play a vital role in analyzing campaign performance and interpreting the data making it digestible for company stakeholders.

Key Responsibilities:
1. Search Campaign Management in Google and Bing: o Conduct keyword analysis to identify opportunities for campaign optimization.
o Track campaign budgets to ensure efficient use of resources and maximize ROAS.
o Conduct search term analysis to improve targeting and ad relevance.
o Provide optimization suggestions for ads to enhance performance and achieve campaign goals.

2. Display Campaign Management in Google, Bing, ZoomInfo:
o Generate and analyze lead reports from ZoomInfo campaigns to find warm leads and effectively communicate those to the sales team.
o Report on audience performance from Google Display campaigns to inform strategy and execution.
o Build out new audiences for Display campaigns to ensure we are hitting potential prospects in all parts of the marketing funnel Required

Qualifications and Skills:
• Advanced understanding of digital marketing principles
• Strong analytical skills
• Keyword and search term analysis
• Proficiency in Excel Formulas
• Experience with ad optimization techniques and best practices
• Excellent communication and organizational skills
• Ability to work independently and as part of a team Preferred

Qualifications:
• 3+ years in a Paid Search and/or Display Marketing
• A Degree in Marketing, Business, or a related field
• Certifications in Google Ads and Bing Ads
• Familiarity with ZoomInfo or similar DSP platforms

As a company, our vision is to provide sustainable development for both our work teams and our clients. That is why the selected person will have extra-legal benefits that will provide them with better professional development and quality of life.

Profesional

Universitaria

Comunicación social y periodismo

Publicidad y mercadeo

Profesional En Marketing Y Negocios Internacionales

Administración Comercial Y De Mercadeo

3 años de experiencia

1 Vacante