Marketing analyst (go to market)

Position Summary

Konecta is seeking a data-driven and strategic GTM Analyst to support our ambitious growth targets, including 20% YoY expansion across specialty insurance programs. This cross-functional role will align Sales, Marketing, Underwriting, and RevOps by delivering actionable insights that fuel territory planning, campaign targeting, pipeline optimization, and broker engagement.

Key Responsibilities

Territory Intelligence
Analyze submission and lead velocity across geographies, programs, business types, and broker tiers.
Identify whitespace opportunities and market penetration gaps.
Campaign Targeting

• Collaborate with Marketing to provide segment and persona data.

• Prioritize outreach efforts based on historical performance and modeled potential.

Reporting and Analytics

• Own Impression-to-Order reporting and up-funnel analytics.

• Ensure data hygiene across systems for reliable insight delivery.

• Support downstream Order-to-Cash analysis when needed.

Performance Metrics & Pipeline Health

• Define and maintain KPIs by territory, program, and producer.

• Develop dashboards to monitor early-stage deal slippage and quota attainment risk.

Lead Routing Optimization

• Ensure high-fit leads are routed to the most appropriate BD teammates.

• Optimize engagement strategy using Salesforce Sales Engagement or similar tools.

Submission Quality Scoring

• Analyze submission patterns to predict underwriting success and reduce friction.

• Identify characteristics of high-likelihood submissions.

Sales and Marketing Application Support

• Serve as business-oriented technical execution support for core platforms (SFDC, Hubspot) and ancillary tools, such as UserGems, 6sense, Outreach, Clay, etc.

• Support the VP of RevOps in identifying capability gaps and overlaps in the RevOps tech stack.

Broker Enablement

• Support targeted broker outreach and service strategies.

• Monitor broker activity and satisfaction metrics.

Required Qualifications

• 3–5 years of experience in a GTM, Business Intelligence, Revenue Operations, or related analyst role.

• Administrator proficiency in Salesforce and Hubspot

• Advanced capabilities in SQL, Power BI, and Excel.

• Experience with marketing intent tools (e.g., 6sense), dialers, and broker enablement platforms.

• Strong analytical, presentation, and storytelling skills.

• Proven ability to collaborate cross-functionally in a matrixed environment.

Preferred Qualifications

• Background in insurance, MGA, or financial services.

• Familiarity with program administration and broker-driven distribution models.

• Experience with submission quality scoring or underwriting support.

Profesional

Universitaria

Mercadeo

5 años de experiencia

1 Vacante