Marketing coordinator - luxury real estate | remote

Descripción del cargo

We are a leading Miami luxury real estate team specializing in waterfront properties, new developments, and investment opportunities. We are seeking a creative, bilingual, and proactive Marketing Coordinator with strong social media management, digital marketing, graphic design, and AI skills to strengthen our online presence and elevate our luxury brand.

We are looking for someone who understands social media trends, creates engaging content, has a strong eye for design, takes initiative, and knows how to leverage AI and existing marketing tools to improve efficiency and results.

KEY RESPONSIBILITIES
Social Media Management & Content

Manage and grow our social media presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Develop and maintain content calendars for property listings, closings, events, market updates, and team achievements.

Plan, create, schedule, and publish engaging social media content, including posts, Stories, Reels, and short-form videos using existing creative resources and tools.

Write compelling captions, social media copy, and promotional content in English.

Monitor engagement, respond to comments and messages, and identify opportunities to increase reach and audience growth.

Stay ahead of social media trends, algorithms, emerging platforms, and best practices.

Analyze social media performance and recommend improvements to content and engagement strategies.

Graphic Design & Visual Content Creation

Create and edit visually appealing marketing materials, social media graphics, digital advertisements, and promotional content.

Use design tools such as Adobe Photoshop, Canva, and similar platforms to produce professional, high-quality content.

Apply basic graphic design principles, including layout, typography, color coordination, and visual composition.

Ensure all creative materials align with the team's luxury branding and visual identity.

Edit and optimize images and graphics for social media, digital campaigns, and property marketing.

Digital Marketing & Campaign Coordination

Coordinate digital marketing campaigns, property promotions, and email newsletters.

Support paid advertising campaigns across Meta, Google, and YouTube.

Track campaign performance, engagement, and lead generation metrics.

Collaborate with agents, marketing vendors, and team members to ensure timely content publication.

Maintain brand consistency, accuracy, and quality across all digital channels.

Proactively suggest marketing ideas and opportunities to improve online visibility.

AI Tools & Marketing Innovation

Use AI tools for content planning, copywriting, research, social media optimization, and marketing workflows.

Leverage AI-powered tools to streamline content creation, scheduling, and campaign execution.

Explore emerging AI technologies and recommend practical applications to improve marketing efficiency.

Ensure all AI-assisted content is reviewed for accuracy, professionalism, and brand consistency.

QUALIFICATIONS
Minimum 4 years of professional experience in social media management, digital marketing, or related fields.

Bilingual in English and Spanish. C1 or C2 English proficiency required.

Experience with CRM systems, particularly Follow Up Boss, is a plus.

Luxury marketing or real estate experience strongly preferred.

Highly organized, proactive, detail-oriented, and able to manage multiple priorities independently.

PORTFOLIO - REQUIRED
Candidates must submit examples of social media accounts they have managed, content strategies, marketing campaigns, graphic design work, and measurable results. Examples of AI-assisted marketing projects are highly encouraged.

WHAT WE OFFER
100% remote position based in Colombia.

Full-time, 40 hours per week: 9 AM–6 PM EST or 8 AM–5 PM EST during daylight saving time.

Salary: COP $5.500.000 - $6.000.000 per month, depending on experience and qualifications.

Connectivity allowance, wellness subsidy, and insurance assistance.

Professional growth opportunities with a leading Miami luxury real estate team.

If you are a proactive, creative, and tech-savvy marketing professional who is passionate about social media, digital marketing, graphic design, and AI-powered innovation, we would love to hear from you!