Senior business data analyst (bilingue)

Descripción del cargo

The primary responsibility of the Business Data Analyst
will be to support Membership VPs, Directors,
Marketing Managers, Project Managers in using data to
define, measure and evaluate key metrics, ad hoc
analytics and campaigns insights and return on
investment that can be used to increase efficiency and
profitability of the organization.
KEY RESPONSIBILITIES: · Produce accurate and timely reporting of
Key Performance Indicators (KPI).
· Provide trend analysis on business performance to
senior leadership for corrective action.
· Creation and consolidation of Business reports such as
Weekly report, Monthly Business review including
performance explanations, Year over year and budget
variances.
· Continuously explain relevant trends analyzing each
channel with its corresponding impact, achievements
and opportunities
· Provide performance monitoring, variance analysis and
country insights for corporate campaigns executed in
CRM, Digital Adds or in club.
· Reconciliation of transactions through comparing
& correction of data.
· Translate business questions into analytical
requirements that can be answered with available data.
· Support, analyze, and assist in the preparation,
consolidation and review of the Company’s
annual Marketing initiatives, budget preparation
and effective execution.
· Provide the appropriate segmentations for

communication of various marketing campaigns,
give recommendations of best practices,
measurement and control for a successful
execution.
· Apply both business knowledge and technical expertise
to design, develop and implement BI solutions (special
reporting for various operations) or modeling to change
behaviors according to business needs.
· Provide support for Ad Hoc reporting and analysis.
· Execute analytical experiments methodically to help solve
various problems and make a true impact across various
departments.
· Create timely presentations, power point decks and one
pager crafted for management to clearly synthesize
important insights and strategic suggestions
· Build, Develop and Maintain innovative metrics to further
deepen the analytical capabilities of the organization.
· Corroboration of the veracity and quality of the
information generated for reliable and informed decision-
making