Data cloud salesforce senior.

Requirements
Must have:
· Proven experience working with Salesforce Data Cloud (formerly Customer Data Platform) and Marketing Cloud
· At least 3 years of experience with Salesforce CRM, Marketing Cloud, and/or Data Cloud
· Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling
· Experience with ETL processes and integrating data from multiple sources
· Familiarity with REST/SOAP APIs and Marketing Cloud Connect
· Understanding of customer journey orchestration and marketing automation
· Experience participating in meetings with cross-functional teams to gather requirements and propose solutions
· Ability to design and implement data ingestion pipelines, identity resolution, and calculated insights
· Experience integrating external data sources (e.g., LinkedIn, Viant, webinars) into Data Cloud
· Ability to manage data governance, privacy compliance, and data quality across platforms
Nice to have:
· Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant)
· Experience with CDP platforms, identity resolution, and consent management
· Knowledge of privacy regulations such as GDPR and CCPA
· Background in digital marketing, CRM, or data engineering
· Familiarity with real-time personalization strategies and GenAI-powered tools
Responsibilities
· Design and implement data ingestion pipelines from multiple sources into Salesforce Data Cloud
· Configure and manage data models, identity resolution rules, and calculated insights
· Integrate external data feeds and optimize data flows with data engineering teams
· Maintain documentation related to architecture, data dictionary, lineage, and governance
· Develop and maintain journeys, automations, and personalized campaigns in Marketing Cloud
· Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content
· Monitor campaign performance and troubleshoot deliverability and personalization issues
· Collaborate with marketing and analytics teams to define use cases and technical solutions
· Support A/B testing, audience segmentation, and real-time personalization
· Stay current with Salesforce releases and recommend platform enhancements
Required Languages
· English: Fluent Advanced (96–100%)
Location
· Colombia – Remote

Profesional Senior

Universitaria

Ingeniería de sistemas Computación

5 años de experiencia

1 Vacante